Tuesday, December 2, 2008

A BlackBerry By Any Other Name...

So, it turns out the fine folks at RIM want me to make a teensy change to my new book, "The BlackBerry Diaries: Adventures in Modern Motherhood."

I already took out the word "crackberry". NOT ALLOWED.

Or any reference to "addiction". NOT ALLOWED.

I get it.

But the latest?

Apparently, they are worried about the term "BlackBerry" turning into part of the English lexicon much like other branded icons such as "Kleenex", or "Bandaid". As someone who worked in consumer marketing for 20 years I say...this is a bad thing???

According to their legal department it is. And no "begging to differ" is making any difference at all for this poor begger.

I support their new branding initiative. I LOVE my BlackBerry after all. I just wish they wouldn't start with my book.

I have to go through the galley proofs of my book (that's how far along we are, for a March 2009 release), and replace the word "BlackBerry" with "BlackBerry Smartphone", or "BBSM", OR, I can "name" my BlackBerry and get away with it that way.

Barry is just way too obvious.

Any suggestions? I'm thinking Seamus. Or Beatrice.

Send me a BBSM email on it. Kathy@kathybuckworth.com


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